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Posts Tagged With ‘augmented reality’

Predictions For The Future

I’ve been thinking a lot about the future lately, both near and long-term. I wanted to get my predictions down in writing.

Living room

There is a war that is about to explode this Christmas over the living room. A computer will replace the cable box, and there isn’t a clear winner in the space. The winner will be as ubiquitous as the smartphone, and we’re not even close to that yet. Just as the iPhone showed us what a mobile touch operating system looks like, we are still waiting on someone to show us what an operating system looks like that we control from a couch. It’s not the same as a computer, and it’s not like anything we’ve seen yet.


Batteries limit most of the technology we use today. The reason you have annoying cords for your ear buds is due to the fact that we don’t have light, thin, long last batteries to power wireless versions. Batteries dictate the weight shape, size, and useable applications of almost all of our technology.

The problem is physics. They can’t pack electrons any tighter into lithium ion batteries. We’ve hit the ceiling and now we need something new. One promising option is a nobel prize winning substance called graphene. It’s a superconductor with power storage properties. It might not extend battery life for us, but it may reduce re-charge times to a second. In 3-5 years, graphene will be at the core of our most amazing advancements.

Wearable Computers

There is a bit of movement in this field with Up Bands, and a rumored Apple Watch. This is a just a bit of noise before the biggest paradigm shift since the Internet.

Ray Kurzweil said it best when he pointed out that looking at the Internet through a monitor is the equivalent of looking at the world through a keyhole.

Some day you will look back at picture of people sitting in front of monitors and staring at iPhones and it will look like Zack Morris on a cell phone.Zack Morris Cell Phone

When we were young we thought of the Internet in terms of “going online”. Now the Internet is just on. Ask a child the difference between online and offline and they won’t know what you’re talking about. The same is going to take place with computers. There won’t be a separation between being awake and being connected.

Google Glass is the first prototype in this field. It’s not a product that’s ready for mass consumption, but it is a necessary first step to figure out how this new paradigm is going to work. Very few people are going to wear something that looks so absurd, but soon it will look like any other pair of glasses. Eventually it will be a contact lens and at some point in the future it will likely be an implant.

I can already hear the cries of people saying that they don’t want to always be online. Take a look at the employment rate amongst people who can’t use computers. You won’t have a choice, and to be honest, you won’t want one.

Thinking about a Twitter stream projected onto your retina probably isn’t that appealing, but that’s not what this is going to be. A great deal of how we experience computers is limited by the constraint of having to displaying information in 2D on a flat screen.

Eventually information will just be overlaid onto reality. Augmented Reality is the term if you want to look it up. When we look at something online we expect there to be information and context. Prices, ratings, specs, explanations, and comparisons are standard in the digital world. Now imagine all that information overlaid onto the real world. Look at a person and their name and background will pop up.

Interfacing with our Brain

We’ve spent a lot of effort trying to make computers more brain like. It’s a lot easier to just marry our brain with a computer.

Right now our interface with computers happens tactically by typing and touching. This is incredibly inefficient way to interact with a computer.

The first challenge is to allow a machine to read the information stored in our mind. This is a lot closer to a reality than you might imagine. Watch this for a demonstration. Once a computer can interpret our thoughts, we are freed from the ball and chain of our keyboard. The visual world won’t just be augmented with extra data; our brain will literally be augmented with a computer.

If you want to remember something, you won’t have to repeat it to yourself. Think to your internal computer that you want to save it, and it will be done. Retrieval of information will be just as easy. You won’t forget anything, ever. You will able to do calculations at lightning speed. All of the daily mental power that goes to low-level mundane tasks will cease. The computer will take care of it, and you will be left to think. A million productivity apps have made this promise and failed, but that’s because it’s painful to tell the computer want you want.

Right now, when we want to create something with a computer, we need to write technical instructions for it to understand. It requires thousands of lines of code, or hours of clicks in software like Photoshop and CAD. We are translating what’s in our mind into a language the computer can read.

If the computer can read our thoughts, all of those technical instructions become unnecessary. We will think of something, and then the computer will make it so.

Lean Startup Guide to Building Software For Normals

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Cross posted from Matchbook

Next week we’ll be releasing an app called Matchbook. Signup to be notified when it’s out.  We’re a proponent of the lean startup methodology, so we wanted to share the process we used to get this app out the door.

We like to build software that mimics real life.  The goal of software should be to make already occurring behavior easier, not to create new behavior. So, if you’ve ever taken a matchbook from a restaurant to remember it later, then you have an understanding of what this app does.  Matchbook is a dead simple bookmarking application for places. When someone gives you a recommendation about a bar, restaurant, or shop you can bookmark it. The app will organize those places so you can make a fast decision about where to go out.  We’ve heard it described as Delicious or Instapaper for places.

Step 1:  Problem Identification

I called up a buddy I often discuss tech with and said, “Something is nagging me about the location based space.  It doesn’t feel like mainstream America is quite ready for the check-in.” The question became, “What type of location based activities are normal people ready for?”

Step 2: How We Answered That Question

Mobile location research should be preformed in real locations, outside of the office.  To answer our question we sought out feedback from normal people instead of from the tech industry.

To achieve this we planted ourselves at a bar, approached groups of people, told them we were about to build an app, and asked some questions.  We also used the dating site to go on dates so we had the undivided attention of a female for market research.  No judgment; we paid for dinner. This turned out to be a great place to do market research because:

  1. There was a high concentration of normal people in our target market, which we identified as 20s-30s.
  2. Groups of friends could more easily talk about how their real-life interactions work.
  3. It was easier to motivate ourselves to do market research since it involved going to a bar, drinking, and getting girls phone numbers.

This is what we found:

Step 3: Prototyping

We started wireframing the app in Omnigraffle. We spent most of our time removing features until we had what we thought might be the minimum viable product. We went back out to the bars and tested them.  We rigged up a clickable prototype with a great app called Interface that allowed us to do our user testing. We would get a nights worth of feedback, re-do our wireframes, and then go back out.  We iterated through this process about 30 times.

We kept going until:

Step 4: Pivot 1

When we began, we thought that Matchbook would be a social app.  We envisioned it helping people make plans, share tips, or share bookmarked places.  As we talked to more women, we found that they were a little burned out on social and a more then a little concerned about sharing their location.   The number of women that perfectly articulated the social circles problem was amazing.  As a result, our wireframes pivoted away from social and became a personal app.  We will probably add in social in the future, but we need to rethink exactly how that should work for this market.

Step 5: Minimum Viable Product

The MVP is a bookmarking application for places.  The user can:

Step 6: Development

Once we had our MVP, we moved onto the development phase.  We outsourced the entire thing, which involved a good chunk of time spent iterating through developers instead of code.  That will be the subject of another post, but in the end we found a great team.  My co-founder and I developed the entire thing for about $10,000, paid for out of our savings.

Step 7: Launch

A key problem with building an iPhone app is that Apple only allows 100 slots for beta testers. This was rough as we tried to test our assumptions.  We needed to ASK all of our users to download it, which skews the data.

After some brainstorming we came up with an alternative.  We are going to launch in the Canadian app store first.  Since we can’t do a private beta, this will be our beta test.  People in the US can’t see the Canadian app store so we will localize things there.  We’ll use our Canadian launch to get feedback and gather metrics.

Once we’ve iterated based on that feedback we’ll launch a more polished product in the US app store.  The idea is to couple the download traffic from launch PR, with the iTunes Recently Released app list.  This concentration of downloads will hopefully bump us onto a Top Downloads list in our category.

These are the assumptions our lean process has yielded.  We will be testing these in Canada next week:

Step 8: Customer Development

We started with this step at the same time as Step 3.  We decided that offering local deals is the best bet for monetizing a location based startup.  Since we don’t have the money for a sales force we began our customer development process by speaking with group buying sites.  We found out that they:

To better understand the group buying market, we offered to help out a NY based group buying site with their metrics.  This gave us enormous insight into the types of challenges our customers face, and we learned great tactics for optimizing daily deal sales.

That’s it for now.  The app will be out in Canada in a week, and out in the US shortly after.

Thank for reading,

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This post is part of the Lean Startup Challenge at AppSumo. They have an amazing bundle of apps right now for $99. Check it out.

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