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Archive for October, 2011

How To Start a Daily Deals Site (Part 1)

The success of LivingSocial and GroupOn has garnered a lot of interest in their business model.  Almost every content site is evaluating whether they should add a daily deals component to their business.  This is a guide to decide whether or not you should start a daily deals business, and if so how to go about doing it.    I take a very metrics driven approach.  If you are evaluating this from a marketing and strategy perspective, I would refer to Yipit’s guide here.

As a metrics consultant, I have helped a number of companies in the daily deals space through this process. As a word of warning, this is EXTREMELY hard.  The simplicity of the user-facing software makes this business look deceptively easy.  All of the complexity is hidden behind the scenes.  That said, here we go.

Part 1: Should I Start a Daily Deals Business?

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